Michelle McCoy Designs

Creative solutions to build stronger brands

Rebranding Belmondo

Last year I was an intern for Aveníu Brands, an international wine importing company based out of Baltimore, Maryland. I was given the task of redesigning the label for Belmondo, a winery out of the Tuscan region of Italy.

Below is an image of what the label used to look like.

This label was previously contemporary in style, although its audience prefers a more traditional, authentic Italian look. Therefore, my goal was to come up with a design that would appeal more to Belmondo’s targeted audience.

Throughout the creative process of designing this new label, I experimented with different typefaces, images, illustrations, colors, and sizes. There were dozens of revisions that took place, but in the end, the label achieved its intended goal.

Thank you to Merino Photo for providing pictures of the new Belmondo labels.


2 comments on “Rebranding Belmondo

  1. Lenora Genovese
    March 5, 2013

    What a fabulous opportunity for an internship! My dream assignment would be to design wine labels. Nice job, Michelle!

    • Michelle McCoy
      March 5, 2013

      Thanks Lenora, it was a great experience and I loved it! I see the labels I designed on bottles when I go to the liquor store and that’s really cool to come across.

      It’d be a fun project to design wine labels for friends (maybe to celebrate a holiday or birthdays?) You should give it a shot!

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This entry was posted on January 17, 2011 by .
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