Michelle McCoy Designs

Creative solutions to build stronger brands

(Re)Invention at AIGA GAIN Conference, NYC


After coming home from the Gain Conference in New York City this past weekend, I definitely feel as though I have returned to Maryland more inspired than I was before and I learned valuable lessons from some of the most influential leaders in design. The theme of the convention was about (re)inventing not only our careers, but society through messages that our work can express.

When Larry Keeley spoke, he captured the audience with his motivating speech about how designers have the ability to use our skills to our advantage and impact the way others think about current issues. He said, “Find something you are passionate about”. If we have an interest in something, we will produce much better work. Wouldn’t you have to agree?

I challenge anyone who is reading this to take a minute to think about what it is that you are passionate about and whatever it may be I hope you use that as an incentive to drive your work further.

From this experience I’ve decided that I would like to make it my responsibility as a designer to find something I feel strongly about and then stimulate positive change to better the lives of others. As good ole’ Gandhi says, “Be the change you want to see in the world.”

Amen, brother!

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This entry was posted on October 21, 2010 by .
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